It was not by accident webtext.com was invited to address the Business Continuity Institute forum in Dublin, Ireland last week, we were invited:-). The Business Continuity Institute is a British based organization focused on keeping businesses going when things for wrong.
It was interesting to meet with people from various companies who work each day in the hope that their work, expertise and planning is never used. We made the point the while a business may never have a problem continuing because of a major incident, it will have challenges continuing unless it adapts and differentiates itself from it’s competitors.
SMS text messaging can help a business “continue” by providing information to customers as it comes available in real-time and changing the way a business interacts with it’s customers. In do so it will change the way customers feel about a company. Picking a business-focused online SMS service so not be an accident 
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Tags: group text, online sms
